● open to work
LET'S TALK
Home
Articles
Case Study
Case Study • Website Migration
September 12, 2025

RAZORSIGN

MIGRATION

From a static HTML dead-end to a scalable, SEO-ready WordPress platform and winning back a client who'd already been burned once.

Client Overview

RAZORSIGN

B2B SaaS · Contract Lifecycle Management · India
HTML
Previous platform
WP
New platform
E
GTmetrix before
B+
GTmetrix after
Visit: https://razorsign.com/
7
Pain points resolved
100%
Zero-downtime migration
E→B

GTmetrix grade jump

2nd

Agency, we fixed it right

HTML to WordPress✦ Zero-Downtime Migration✦ SEO Structure✦ CRM Integration✦ Custom Post Types✦ Advance Custom Fields✦ Mobile UX✦ Elementor PRO✦ Astra Theme✦ HTML to WordPress✦ Zero-Downtime Migration✦ SEO Structure✦ CRM Integration✦ Custom Post Types✦ Advance Custom Fields✦ Mobile UX✦ Elementor PRO✦ Astra Theme✦

- The Problem

The

CHALLENGE

RazorSign was running a standalone HTML website that had hit a hard ceiling. Their marketing team couldn’t update content without a developer. Mobile performance was an afterthought. Their SEO was essentially invisible to Google.

The deeper issue: a previous agency had already attempted this migration and failed leaving the client with broken promises, wasted budget, and significant distrust toward any new developer.

"We were initially skeptical...
but the final delivery exceeded expectations."
— RazorSign Team

7 Pain Points

Speed

Weak mobile performance hampering user engagement and conversions

SEO

Inadequate SEO structure limiting search visibility and crawl indexing

Content

Non-scalable CMS; every update required a developer blocking the marketing team

Security

Shared hosting with no reliable backup or restore capability

Forms

Lead capture compromised by unreliable contact form integration with CRM

Blog

Managing and scaling blog/resources section was a major technical burden

UX

No custom 404 handling broken journeys for lost visitors

Context

This project was initially outsourced to another agency and failed to deliver results. The client was hesitant and apprehensive before our engagement rebuilding trust was as important as rebuilding the site.

- Strategy

GOALS &

SOLUTIONS

Project Goals

  • Streamline content editing for the marketing team
  • Improve SEO structure and site performance
  • Enhance mobile user experience
  • Reliable hosting environment with backup and restore
  • Scalable blog and resources sections
  • Seamless form integration with in-house CRM

Solutions Delivered

  • Migrated to WordPress with Astra Theme + Elementor Pro, creating reusable templates
  • Fixed SEO structure, improved page indexing and meta hierarchy
  • Mobile-first rebuild all layouts validated at 320px, 375px, 768px
  • Moved to GoDaddy WP Hosting with automated daily backups
  • Developed Custom Post Types for Blogs and Resources with category filtering
  • Direct CRM integration via native form webhooks zero third-party dependency
  • Custom 404 page with navigation redirects and search fallback
- Visual Showcase

BEFORE &

AFTER

- Before Migration
Homepage
Before
Product Page
Before
- After Migration
Homepage
After
Product Page
After
PageSpeed After

42

GTmetrix Grade B+ · Fast

LCP

8.4s

TTFB

780ms

Score

42
PageSpeed After

90

GTmetrix Grade B+ · Fast
LCP

2.1s

TTFB
180ms
Score
90
VISIT RAZORSIGN.COM
razorsign.com • Live WordPress Site
- Outcomes

THE

RESULTS

Zero-Issue Launch

Complete website migration executed without any major issues. No downtime, no broken redirects, no data loss.

Marketing Team Edits Freely

The marketing team now manages and updates all content independently using reusable Elementor templates no developer needed.

SEO Structure Improved

Better indexing, proper meta hierarchy, schema markup, and sitemap all leading to improved search visibility within weeks.

UX & Performance Enhanced

Mobile experience overhauled. PageSpeed jumped from 42 to 88. GTmetrix grade improved from E to B+.

Reliable Hosting + Security

Dedicated WordPress hosting with automated daily backups, SSL, and Wordfence security the previous risk completely eliminated.

Trust Rebuilt, Client Happy

Despite initial skepticism from a prior bad experience, the client expressed high satisfaction and became a long-term referral source.
"We were initially skeptical... but the final delivery exceeded expectations. The website is now easy to manage, faster, and reliable. We're very happy with the results."

“

RazorSign Team

B2B SaaS · Contract Lifecycle Management · India
Share this Case Study
Facebook
X
LinkedIn
Email
WhatsApp

SIMILAR
PROJECT? LET'S
TALK.

Whether you’re stuck on a failed migration, need a full WordPress rebuild, or just want a second opinion I’ve seen it all. Discovery call is free.

Start a Project →
View All Articles →
- Project Details

Client

RazorSign

Industry

B2B SaaS · CLM

Type

Website Migration

Platform

HTML → WordPress

Duration

4 Weeks

Client

✓ Live

Performance Comparison
PageSpeed
42→
88
GTmetrix
E→
B+
LCP
8.4s→
2.1s
TTFB
780ms→
180ms
Scroll to Top